Green Media Toolshed staff and Board can work with your organization, coalition or campaign to craft custom presentations, training and speeches around key advocacy communications concepts. Our speakers bring a wealth of experience in grassroots advocacy, communications and technology application to advocacy campaigns. Some past examples include:

Reaching Beyond the "Choir." Are You Ready to Communicate through the Media?

Building the communications capacity within an organization consists of collecting the right mix of staffing resources, talent and tools to move a message. This session will provide insights into the trends advocacy groups must understand as they engage in a communication campaign dependent on media coverage.

Participants will understand the total infrastructure needed to communicate effectively, the strategic value of communication tools and the role that technology plays in leveraging investments in messaging and staff. The material complements broader themes on long term messaging and campaign planning but only covers the logistical capability needed within environmental nonprofits to distribute, defend and sustain a messages in the media.

Trends in Media Outreach

Participants will come to understand the ongoing changes in the newsrooms and the tools your competition maybe using to dominate the news cycle.
Social & Political Action via Network-Centric Advocacy

Materials examine the underlining elements of network organizing and the implications and opportunities for nonprofit organizations and technology support providers.

Network-Centric Advocacy: New Advocacy Strategies for the Age of Connectivity

What do World Bank protests, the Naval War College, Spiderman and Janet Jackson have in common? What lessons should advocacy groups be taking away from the National Do-Not-Call list and Amber Alerts?

Come learn how networks of people are coming together to affect change, and how to make those networks come together in the first place. While the success of viral self-organized campaigns is remarkable it is not magic. The presentation will help funders understand the emerging trends, what makes them work and explore ways to build network capacity as opposed to organizational capacity.